Product designer creating intelligent systems that power modern marketing.

Hero Grid

With a background in marketing tech, I’ve spent years designing tools that power email automation, segmentation, personalization, and AI-driven decisioning.

My work balances user clarity with business impact — creating products that scale, perform, solve workflow problems for thousands of customers.

Empathize with the user

Before the Product Spec existed, there was an unsolved customer problem. Through UX research and real conversations, I get as close as possible to the people we’re designing for.

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Iterate with intention

Design doesn’t assume there’s one right answer to solving a problem — it explores. Iteration is stronger when it involves multiple perspectives to check for blindspots.

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Human-centric decisions

When dev work begins, scope change is expected. My purpose as a product designer is to advocate for the user as decisions are made to ship on time.

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